Tips for your Practice by Sue Ehinger

Promoting with style
When promoting reflexology, we tend to talk about the things that we ourselves think are important. One might be keen to discuss the detail such as research results and exact treatment procedure at length whilst another prefers to chat about the latest techniques they have learned and why reflexology feels so good. Neither is wrong but you might wonder why you don’t always notice that spark of interest in your listener's eyes.
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Keeping your practice busy
Even if you have a busy clinic and have to turn clients away on occasion, there will be times when there are spaces in your appointment book. Clients go on holidays or a partner is retrenched, the house has to be renovated and ...."as much as I'd like to I can't afford my regular reflexology at the moment".
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Focus on headaches and migraines
What would happen if the incidence and intensity of headaches and migraines could be lessened? Statistics reveal that 19% of the adult population suffer from headaches including 10% who suffer from migraines.
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The Art of Referral
Taking time to build and maintain a comprehensive referral list is an extremely important part of our practice. As we know, reflexology is not a cure-all nor is it the answer to every health problem. A well-considered and timely referral can make a big difference to a client’s healing process and, in many cases, should form an integral part of the therapeutic process.
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Redefining Reflexology
You have at best 30 seconds to capture someone’s attention when you are presenting yourself and what you do, and reflexology has always been difficult to define in a way that does not set it apart from mainstream therapies.
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Networking - 10 Tips for Success
How often have you heard the old adage “It’s not what you know, but who you know that counts”, and have reluctantly acknowledged the truth of it, as you observe many successful business people in action?
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